Jason Derulo- Wiggle Music Video Analysis

" These Women Need To Wiggle Their Way Back To Equality "

Victoria Blandisi

Thursday, March 5th,2015

    Well, as I was sitting at home scrolling through YouTube and the Wiggle Music Video  popped up, boy was it a surprise to see how these women portray themselves to society. Imagine the power Jason Derulo feels having all those underdressed women in his bed. The song says,“ You know what to do with that big fat butt… WIGGLE WIGGLE WIGGLE.” Do you think those girls listened to him when he told them what to do? Of course they did because the male figure in this video is the patriarchal figure and dominates over the females. At the beginning of the video, Jason is sitting up his bed with about eight different girls passed out laying all over him. The stereotypical  “slutty” women figure is definitely brought to the table in this video. Common Sense media said, “ Parents need to know that “ Wiggle (feat. Snoop Dogg)” is a silly, seductive, and suggestive pop/rap song by Jason Derulo that instructs girls to “wiggle” that big fat butt. Although the song is more playful than sexually aggressive, it still objectifies women and contains graphic innuendos. The music video features plenty of bedroom scenes and lots of shaking booties.” Why do you think women find the need to portray themselves in such an inappropriate manner? I think they have the urge and need to be good enough for certain men and want to feel superior towards men.  As the song says, “If I take pictures while you do your dance, I can make you famous on instagram.” So, only when these women are doing their “dance” meaning wiggling and shaking their butts, that’s the way, they’re going to get famous on social media. What kind of message is that sending out to young teens? Displaying your body in that way will get you noticed? SHAME!! Coming back to the stereotypes shown in this video, we see a couple sluts, a few whores and a ton of low confidence women. An example of the girls in this video portraying themselves in such ways is what they are wearing… if they are even wearing anything at all. Little booty shorts, half ass out and bikini tops; talk about revealing!! These women think that this is how they have to dress to get men’s attention. Notice Snoop Dogg using binoculars to get a closer look at the women’s bottom half? He didn’t even need those seeing as the girls were dancing right up on him half of the video. As I was saying before, body parts that shouldn’t be shown were definitely showing. These women are selling themselves as pleasure figures in this video…The women in this video are thinking,“ Here, stare at me shaking my butt and dancing all around in barely any clothes. Will you like me better that way?” What a great message these girls are sending out to society and teenage girls. Sell yourself short and act like a fool and boys will be all over you…WRONG!!! Respect yourself and act normally and we could get this awful name off our back. Will women ever be the matriarchal figure in anything? Maybe it doesn’t have to be a competition between men and women and maybe it could be equal for once. Jennifer Lopez’s music video I Luh Ya Papi is the total opposite. The man at the beginning of the music video is talking about a location to shoot her next music video and he gives her a few options. The lady beside her says, “ If she was a guy, we wouldn’t be having this conversation at all.” The other woman says, “ No seriously because if she was a dude they would seriously have her up in a mansion with all these half naked girls or maybe even in a yacht.” These women then talk about why men always objectify the women and maybe for once the women should objectify the men. Why does it have to be this way? Why cant there be a video where men and women are both equal? Jason seems to be controlling all these women the whole video. He takes on the subject by the way he’s acting towards the women.  When he says wiggle wiggle wiggle, the women start whistling to his beat and shrugging their shoulders as if he ordered them to do so. In the song it says,” Tired of working that 9 to 5? Oh baby let me come and change your life.” All he’s saying is, are you tired of working an actual professional job? Why don’t you come and dance for me all day long, it’ll be much more fun. The ice sculpture of the girl’s bottom and liquor flowing through the crack with a man at the bottom drinking it… what’s next? Let’s get these women to wiggle their way back to equality.